WORLD CUP WAR OF WORDS FOR AN ENGLISHMAN ABROAD

There was something of a relief in not being in the UK during the build up to the World Cup. Every four years since 1966 I have been part of a ritual that involves unreasonable hope followed by crushing disappointment. At least I started this tournament with bragging rights for my country having qualified which is more than the US team managed.

Having the opportunity to watch three games a day before the pace slows for the round of sixteen is one of the great binge-watching experiences. The fashion for a high press, excellent coaching and high levels of fitness have already made it an enthralling competition. Sadly, the commentators are not performing to the same levels and their plodding search for new similes, metaphors and descriptive words is plumbing unparalleled depths.

I am not averse to new words entering the sport’s vocabulary but it always seems better if it has the flourish of another language. We have learnt the ‘gegenpress’ in recent years, just as we learnt ‘catenaccio’ and ‘libero’ in years gone by. And if English is involved it needs to be associated with era-defining players – the Maradona-spin, the Cruyff-turn, Rivelino’s ‘flip-flap’ – who invented new ways of thrilling us.

But far too much from the commentators is average, unhelpful and annoyingly nonsensical. My first warning came with the phrase ‘double combination’ which I am still scratching my head about. It was used three times in different circumstances but appeared to mean two consecutive passes between team-mates.

The problem with the phrase is that it opens up the possibility of ‘triple combination’ and ‘quadruple combination’. With possession football the norm I wonder if we end up with ‘combination to the power twelve.’ ‘Double combination’ probably has a place in commentating on competitive drinking – a sport I think deserves a place in the Olympics – but it is not needed in football.

More ubiquitous and even more annoying is talking about play at the ‘top of the box’. It’s totally unacceptable after I spent decades organising defensive lines on the ‘edge of the box’ and reason is on my side. There’s a line that defines the penalty area – the ‘box’ in question – and it does not have a top or bottom.

I would accept the notion of an incident at ‘the top of the D’ although its curvature makes its ‘top’ a problematic concept. Trivia point, for those who have ever wondered, is that the arc of the D adjoining the penalty box ensures no player encroaches closer than ten yards at a penalty kick. I am reasonably sure Euclid was a Sunday league referee in ancient Greece who was inspired to write his mathematical treatise ‘Elements’ to show how ‘a closed segment of a differentiable curve’ could support the laws of the game.

Next point of contention was an analyst banging on about passing to players ‘in the seam’. Tailoring metaphors have their place in the game and we can all accept the long history of a ‘pin-point’ pass or ‘threading the ball through’. But the demise of hand-stitched clothing and the common acceptance of ‘in the channel’ means that a further clothes-making reference is superfluous to requirements.

We have to call a halt because there is something very wrong about a ragged defensive line being called a ‘dropped hem’. A skilful but less than whole hearted player who is more ornament than use to the team should not be known as ‘gimp’ – a narrow ornamental trim used in sewing or embroidery. And the mind would truly boggle if a substitution to strengthen the defence became known as ‘introducing a gusset’

My annoyance at the butchering of the language came to boiling point in the game where, in quick succession, the goal was called ‘the frame’, the crossbar was on defined as ‘the upper post’ and the shorter of the four lines enclosing the pitch was called the ‘end line’. No, no and thrice no. I quote from the 17 Laws of Soccer recognised by the International Football Association ‘At each end of the field is an eight-yard-wide goal centred along the goal line’.

A ‘frame’ is, generally speaking, what you use to enhance a favoured picture and does not do justify to the 192 sq ft ‘goal’ of every attacking move. A ball crossed to the near post or far post is common but ‘Upper Post’ is a lake in Wisconsin and even if the striker leaps like a salmon the term will never replace the staunchly prosaic ‘crossbar’. And while the ‘end line’ exists in American Football, it is at the end of the ‘end zone’ which should be an end to its use.

I have read that Fox, who hold comprehensive screening rights in the US, chose not to invest in the very best commentators when it became clear that the US team would not feature. One consequence is having Warren Barton, a journeyman midfielder/defender in his day, suggesting how Uruguay’s world-class strikers Cavani and Suarez can improve their attacking prowess. Such a shame because the rich vernacular of the game has developed over many years and the finest exponents of commentating bring real texture and insight to a match.

Exclude from all the above is the wonderful Jorge Perez-Navarro whose breathless enthusiasm defies all cynicism and, on some occasions, all understanding. He never uses one word when three will do – a recent game was ‘nil-nil, zero-zero, scoreless’ – and his magnificent prelude to a free-kick attempt on goal – ‘ready, aim, fire’ – is the work of a real fan. But it is his lung-bursting exclamation of any ‘Goooooooaaaaaalllll’ that captures the sheer happiness and exuberance of being a fan as well as a commentator.

FURTHER NOTES (AND TRIVIA)

I am reminded that the D on the edge of the penalty box is an arc of a full circle of 10 yards diameter centred on the penalty spot. In that sense the D is a segment of the circle. A full circle of ten yards diameter is also centred on the centre spot to ensure players are 10 yards distant when a kick-off is taken. A football pitch is a thing of symettrical beauty which plays host to all the tensions and truths of both mathematics and human nature. I am grateful to the Rhind Mathematical Papyrus (1700BCE), Plato’s Seventh Letter (353BCE) and Book 3 of Euclid’s Elements (300BCE) for their seminal work on circles. Also, thanks to Carl Louis Ferdinand von Lindemann for his proof that π (pi) is a transcendental number.

An Englishman Abroad Does Improv(isation)

There is always something new to learn and we should all try to be the best that we can become. So with a little time to spare in San Diego I decided to try my hand at Improvisation classes. Sounds simple enough but, as always, it’s what you learn about yourself that counts.

As it happens I may be the only person in the world who calls them Improvisation classes. Everyone else says Improv but that sounds to me like a new-age health drink full of strange bacteria. I can imagine an advert where some lean and glowing couple extol the virtues of the product before signing off with the tag-line – ‘Improv – for those in search of enlightenment and regularity’.

My motivations for taking the class were not entirely pure in terms of personal development. I’ve always fancied the notion that this type of performance is just messing about and making stuff up. And like many men I have built a reasonable amount of my life around those behaviours while characterising myself as lovably spontaneous rather than hopelessly disorganised.

It’s not that men can’t be professional, cultured and focused – just look at George Clooney. Neither do we find it impossible to listen, empathise and respond sensitively – consider Roger Federer. But for most of us their urbanity is as hard to emulate consistently just as their talent and looks are impossible to replicate even once.

I put it down to the wiring of the cerebral cortex over hundreds of years of pre-history when men were left to their own devices on hunting trips. After a night of enjoying fermented fruit picked up from the forest floor they would daub themselves in mud then sit around telling tall tales. Some of the more creative might try their hand at graffiti on the cave wall until everyone all dozed off and woke with a cracking hangover.

When their partners discovered the trip had not resulted in any food for the table and asked why the bearskin cape was shedding mud on the freshly swept hearth men had to think on their feet. So they would just make stuff up and talk about how close they had come to bagging a mastodon. If necessary there would be play acting, animal noises and, at a push, tears.

It’s not too different to going on a quick trip to the supermarket for some bread, meeting some mates and ending up in the pub. Arriving home several hours later without bread but carrying some wilted daffodils picked randomly from the neighbours’ front garden brings some questions. It’s difficult to link a brush with mortal danger to a missing loaf of bread, the smell of alcohol, and stolen flowers, but most men will give it a go.

So, all in all, it was a bit of a shock when my wife chose to take Improvisation classes. There seemed to be games, fun and mental agility but more worryingly there was structure, skill and technique. Having spent my life as a minimally talented amateur in the martial art of extemporisation I felt like the Incas must have done when the Conquistadores pitted cavalry, steel swords, crossbows and harquebus against wooden clubs, bows, arrows and slingshot.

At the heart of my rising disquiet were questions that no man ever wants to ask himself. What if this became yet another thing my wife does better than me and would she use her growing powers for evil rather than good? I began to have dreams that mirrored the story about the Emperor’s new clothes – and I was the one parading around in my birthday suit – so I signed up for class.

The first thing I found was that everybody is overwhelmingly positive. Don’t get me wrong – I am a firm believer in enthusiasm and energy. But I grew up with an Englishman’s ingrained belief that upper lips were made to be stiff, backbones were made to be straight and the only response to ‘how are you?’ was to say ‘how are you’.

So it took me a bit of time to get used to greeting any errors in the games with a virtual group hug and a shared chant that sounded suspiciously like ‘arugula’. I also realised that when people are looking at you it becomes very difficult to do a physical movement that does not look and feel totally weird. This means I may never dance again which has already given my children cause to worship the Gods of improvisation forever.

One of the first ice-breakers was to take your name, preface it with a noun or adjective of the same initial and make a physical movement to go with the description. I am now immortalised as Antlers Alan whose persona is partly defined by putting my thumbs on my temple and waggling my fingers. What was interesting is that after we had run through the group’s various monikers and movements a few times I could remember every one of the thirteen names.

After years leading carefully structured meetings I found that there is no bullet point agenda to follow when the audience wants you to act as an interviewee who is the world leading expert on waffles. Neither is it possible to try to direct the conversation when you are one of three people playing ‘Dr Know It All’. The game involves the audience asking a question then each of the three sequentially saying one word until an answer has emerged.

As the evening progressed my brain kept taking me back to things I could have said if I had been smarter and faster. That’s common enough for most of us but the good lesson here was that regrets were just clutter that prevented me being responsive to the next scenario. One of my favourite mantras has been ‘what matters is what you do next’ and this was a place that confronted my ability to live that belief.

I am sure that many enlightened leaders and companies use techniques from improvisation classes as a way to build and develop their teams but if they don’t it’s worth considering. I’d strongly recommend it as an investment for any individual who wants a sense check of their ability to listen actively, support sympathetically and respond relevantly. It’s exhausting but great fun.

I suspect that I am going to keep on grasping for briefings, talking points, purposes and outcomes for most of the lessons and exercises. Those are the tools that I have used throughout my working life and they are deeply ingrained. But hopefully I am going to better understand the way that empathetic selflessness – my summary of what the highly talented and personable class leader said it was about – can lead to magical moments.

NOTE: The course is one of many run by the National Comedy Theatre in San Diego http://NationalComedy.com

US University Pathways – Build It And They Will Come?

In 2014 Karen Khemka, a partner with the Parthenon Group, said “The U.S. third-party/outsourced pathway market is less than half the size of the Australian market despite having a higher education system that is 10 times the size.We anticipate that growth will be constrained only by the pace at which private providers can develop the market.” (Inside Higher Education, Bridge or Back Door? 30 April, 2014).  With reports recently indicating that two leading providers in the US, Study Group and INTO, are for sale it’s a good moment to see what has happened.

Khemka’s statement came towards the tail end of a period when more than a billion dollars was invested in private pathway providers with the potential for pathway development in the US a strong incentive.  But the next billion-dollar question facing potential investors may be whether US pathways were really a field of dreams where you could, to borrow loosely from the film, ‘build it and they will come’.  Or has attention to the supply side of the equation ignored the challenges of changing patterns of demand around the world?

To size the growth in capacity in the US I took the NAFSA publication Landscape of Third-Party Pathway Partnerships in the United States (NAFSA, 2017) as a starting point. The publication identified eight providers who were partnering with 45 institutions on 1 April 2016. The criteria was that these partnerships had to be ‘contractual agreements between universities and third-party entities to provide English language courses along with academic credit.’

I revisited each of the third-party entities listed to determine what relationships they have added. It is reasonable to say that the wording of some media statements and the content of web-sites is, either by accident or design, unclear about the exact nature of the relationship or offering. However, Table 1 summarises my understanding of new partnerships that meet the original criteria and notes the dates they were announced.

Table 1 – New US Pathways of Eight Providers Announced 2016 to 2018

* Source: Landscape of Third-Party Pathway Partnerships in the United States (NAFSA, 2017)
**I can find no public announcement of the Shorelight partnership with Utah but it is reflected on the web-site of each organisation

Table 2 shows arrangements listed on the providers’ websites but which I have omitted. I am happy to accept any authoritative corrections in my understanding of the nature of the partnerships or courses provided and to add any partners I have missed.  I have not gone beyond the original group of providers although a number of additional providers, such as EC Higher Education, have also developed pathway courses in recent years.

Table 2 – Partnerships listed on provider websites but not meeting criteria

The eight providers have added 21 new partnerships to the 45 shown in the original study – a growth of 47%. This suggests that the private providers have set about growing their businesses in the US with a good deal of vigour and some degree of success. At the time of Khemka’s quote in 2014 Shorelight was a new player but they have moved on to secure the most partnerships just four years later.

That growth in pathway capacity comes at a time when the global balance between supply and demand is in a state of flux and the future is somewhat less certain. The expanding availability of degrees taught in English and the ambitious targets of both traditional recruiting countries and emerging destinations has radically changed the competitive environment. While much of the world is adding rocket fuel to its recruiting engines the US looks to have loaded its unleaded petrol engine with diesel.

In the US a decline in non-degree new enrolments in 2015/16 was followed a year later by both graduate and undergraduate new enrolments declining. And non-degree enrolments continued to fall in 2016/17 which may be a leading edge indicator of further decline. The IEE Fall 2017 International Student Enrollment Hot Topics Survey says ‘Responding institutions report a 6.9 percent decline of international students enrolling for the first time at a U.S. institution, continuing the declines first seen in Fall 2016.’ (IEE, November 2017)

Table 3 – US New International Student Enrollment, 2006/07-2016/17
Source: Institute of International Education (2017). Open Doors Report on International Education Exchange. Retrieved from http://www.iee.org/opendoors

Like many sectors higher education is being obliged to rethink the fundamentals of supply and demand as demographics, competition and disruptive technologies undermine the old certainties.  It is a challenging moment to be launching new initiatives and building capacity based on past performance.

NOTES AND CORRECTIONS

This post was updated on 24 September 2017 to include Lynn University as a Study Group partner announced in May 2017.  Other related statistics have been updated.  At the time of announcement it was billed as ‘is set to open in January’ – presumably 2018.  As of the date of this correction the partner is billed on the Study Group site as ‘Launching Soon’.

UNIVERSITY PATHWAYS – INTO THE VALLEY

The potential sale of INTO University Partnerships has created a lot of interest with a particular focus on the Joint Venture (JV) model it pioneered and how they are performing.    A sharp-eyed and smart ex-colleague pointed me to Companies House, the United Kingdom’s registrar of companies, which offers access to annual reports for every JV as well as the wholly owned entities INTO Manchester and INTO London World Education Centre.  They make for interesting reading.

No doubt the wonks, analysts and number crunchers will comb these reports over the coming months as part of their due diligence and financial interrogation. As The Skids minor-hit of 1979, Into The Valley said – its ‘time for the audit, the gathering trial.’ But for this blog I am going to focus on enrolments because that is the area where most pathway providers claim they bring expertise, investment, global reach and commercial nous which add up to student recruitment that universities cannot match.

The individual filings appear to be consistent in reporting the average number of students in each Centre during the year. Table one shows these for ten entities operating in the 2013/14 Financial Year and still operating in 2016/17. This excludes the now closed St George’s University JV and the INTO Newcastle University London JV established in 2015.

Table 1: Yearly Average Enrolments at INTO Centres

*Manchester and London are not joint ventures.  Their parent company is INTO University Partnerships
Source: Annual Reports 2013/14 to 2016/17

The average enrolments in 2013/14 across all Centres was 4284 while in 2016/17 it was 4016 – a decline of -6.3%. The peak year for enrolment was 2014/15 when an average of 4293 enrolments are shown. As a comparator HESA reports that the UK HE sector’s first year international enrolments declined from 179,250 in 2013/14 to 172,275 in 2016/17 – a fall of 3.9%.

There will be many drivers for enrolment performance and as my previous blogs have indicated there have been winners and losers amongst universities over the past few years. Many in-house international offices have secured outstanding results and some universities have received strong support from the performance of their pathway partners. The picture for INTO looks mixed with only the Queen’s and Stirling JVs showing an increase in average numbers enrolled.

What also interested me was that I once heard a pathway leader explaining to a worried Vice-Chancellor that the period from start up to profitability for a pathway was ‘deepening and widening’. Both Gloucestershire and Stirling JVs were in start-up mode in this period having been incorporated in 2013. But their fortunes seem to have taken different directions with the latter forging ahead as the former has fallen back. It would be no surprise if pathways at more lowly-ranked universities were finding it harder to make progress under increasingly competitive conditions.

We can also see that even some of the pathways at well-known top 30 universities, Newcastle and East Anglia, have had a pretty torrid time in terms of enrolments. Newcastle enrolments fell by 24.3% from their peak in 2014/15 and East Anglia by 17.5% in the same period. City, a relatively well-known university with strong international intakes and a London advantage, saw numbers fall by 25.5%.  This suggests that even well-established partnerships with big name partners are not a guarantee of successful enrolment.

The university partners are, of course, still securing students who progress from these pathways but this scale of decline is unlikely to be made up for by improved progression rates or increased fee levels. My recent blogs have demonstrated that both Newcastle and UEA have seen their overall international student fee income declining over recent years. And while INTO University Partnerships’ share of the JV profits is not the only stream of income to its business it is reasonable to assume that the company would prefer operating profits to losses.

For INTO, and the pathway sector more generally, in both the UK and the US the challenges are not going away any time soon. These include the growth of favoured locations such as Canada, Australia and Europe, the emergence of new destinations and particularly those in Asia, and the ever-present spectre of improving on-line delivery and in-country tuition improving English-language levels.

Tennyson’s poem, The Charge of the Light Brigade, provides an apt metaphor. He wrote that as the cavalry charged ‘into the valley of Death’ there were ‘cannon to right of them, cannon to left of them, cannon in front of them’. There were survivors but of the original 600 Light Dragoons, Lancers and Hussars in the charge fewer than 200 were able to re-assemble with their horses.

Over a billion dollars has been invested in private pathway providers since 2010 as the prospects for growth in the US and UK seemed bright. If there is a next round of deals for those providers – Study Group have also been for sale recently –  it seems likely that the price must reflect the market challenges. If not we may recall that, as French Marshal Pierre Bosquet reportedly said of the Charge, “C’est de la folie” — “It is madness.”

Live Music – Thrills, Spills and Unexpected Moments

With thanks to Paul Greatrix, Registrar at the University of Nottingham and a contemporary at UEA, for his blog on wonkhe.com , for a reminder of many nights at the magical Nick Rayns’ LCR at the University of East Anglia. For the uninitiated Nick was the extraordinary booker and maestro who picked talent and persuaded acts to the far-flung Norwich university campus.

Sadly departed but never forgotten Nick’s genius was a lifeline for thousands who enjoyed bands that, under normal circumstances, would have thought Norfolk’s capital was an outpost too far. Even after the A11 became a dual-carriageway it probably still is for everyone but Jools Holland who, apparently, likes to travel by bus and whose aunt lives in Norwich.

There are many who knew Nick better than I and are better-placed to pay tribute. The best I can think of to thank him is to write of three gigs he put on which provided memories to last a lifetime. There are lessons about community, channelling anger, and finding out unexpected things about people but mostly it’s about the glory of being at a live concert.

Elvis Costello is, in my view, one of the great songwriters of his generation and I have seen him once. It was at the LCR (which stood for Lower Common Room – very university) on 25 May 2005. I know the date because I was missing watching the Champions League Final, between Liverpool and AC Milan, to watch the gig. As I am a Manchester United fan it was little contest to trade seeing the arch enemy in a final for a concert featuring what was reputedly one of the finest bands in the world.

On that night, and the story is famous enough to be reported on Wikipedia, Elvis and the band were warming up while watching the first half (which is more warming up than Liverpool did as they went into half-time 3-0 down). But Liverpool scored three times in six minutes of the second half to make the score 3-3 at the end of normal time. Elvis and the band were transfixed by the game and were an hour late on stage.

What Wikipedia doesn’t tell us is that the LCR had become increasingly fractious. The town has a strong relationship with its own team and recognises partisan loyalty. But in the absence of an explanation for the band’s absence people realised what was happening backstage. The tension began to rise and the cursing about lack of professionalism increased.

When Elvis came on stage the match had gone to extra time. I think it is fair to say that the band was not at its best. They had either peaked early in their preparation, imbibed to thoroughly before appearing or remained nervous about the outcome of the game. Maybe all three but as I recall they were poor and out of sorts.

As a guitar nerd I had been impressed to see about 16 guitars on a rack before the gig but became increasingly irritated as Elvis switched from one the other and fiddled with tuning. The sound was harsh and the band was about as tight as well worn slipper. It is reasonable to add that Elvis is not a shrinking violet and in the face of the crowd’s dissatisfaction he gave as good as he got. Things were thrown, words were said – it was ugly and had every chance of getting uglier.

Then came one of those moments that make attending live gigs remind us how benevolent and uplifting the human spirit can be. A roadie scampered onto stage, crouched directly under Elvis and put his thumbs up. Liverpool had won the penalty shoot-out and were champions of Europe.
My memory of what happened next is that Elvis stopped the gig. He’s not the sort of guy that apologises but he reached out in the way that great communicators can. He knew that we knew what had happened and said something like – ‘we’ve never done this before but we are going to try it.’
The band broke into a version of the Liverpool FC hymn ‘You’ll Never Walk Alone’. The crowd, with extraordinary generosity and showing their shared love of the beautiful game, joined in. Even as a die-hard United supporter I joined in – there are moments when participating is the point, and the price, of being in the moment. Whatever the fire regulations of the time, lighters were lit and the audience swayed in a reasonable replica of the Kop on a Saturday afternoon. Just a wonderful moment of community and shared emotion.

Next on my list is Primal Scream in November 2006. I didn’t really know very much about the band and what I had heard made me think of the lead singer as a Mick Jagger wannabee who had delusions of grandeur. But the gig turned me around and that’s a good reason to be grateful because they can be interesting and spiky and challenging.

This time, in my research, I find that the Eastern Daily Press of 27 November has reinforced my recollection of the gig and its pivotal moment. The band had begun reasonably well but I didn’t find myself particularly moved by the standard overbearing rock noise that I was hearing. But then it all kicked off.

One of the crowd had been pretty vocal and hectoring of Bobby and ended up throwing the best part of a pint of beer over him. The singer exited the stage and his band continued playing for a minute or so but gradually shut down as it became clear he wasn’t reappearing anytime soon. I think the crowd was mixed – the beer thrower had been hustled out and we thought that an ex-Jesus and Mary Chain drummer from the mean city of Glasgow should be made of sterner stuff.

What happened next was that Bobby came back like a man on a mission. It was as if the affrontery of being forced to retreat had made him into the Terminator. And he was back with a vengeance. It became one of those rock, roll, acid-house, punk nights that live long in the memory. The sheer visceral thrill of being in a hall when the band and the audience become a single organism is one of the best reasons that live music is worth supporting.

There are a number of other LCR nights that spring to mind – I have reasonable story about Robert Plant – but the last for this blog shows that we might not know other people quite as well as we think. It was around 2001 and Joe Strummer was arriving with the Mescaleros. I am a totally unreconstructed fan of The Clash and had only seen them perform once so the chance to see Joe’s second coming was unmissable.

Standing at the back of the hall before the band came on I bumped into David Richardson, now Vice-Chancellor of the University and at the time a highly regarded academic in the School of Biological Sciences. I was, frankly, gob-smacked to learn that he had taken an extended leave of absence (the equivalent of dropping out) of university to follow The Clash on tour in earlier days. My hope is that all Vice-Chancellor’s have had those moments and allow them to influence their decisions about the lives of young people.

As the lights went down and the band came on stage we were both drawn, like fireflies to a flame, to the front of the hall. Joe came on stage and decided to make his way into the audience. There was a strange but wholly affirmative moment when dozens of adults were in the presence of someone who had touched their teenage lives with a positivity and a message that still burned bright.

Hands reached out to touch the writer, singer and polemicist who had told us it was a good thing to have a ‘bullshit detector’ and not to care or hear about ‘what the rich are doing’. As Julien Temple’s film reminds us, he encouraged us to accept that the future is unwritten and that our destiny is in our hands. I pogoed with the best that night and remain sad that Joe died so early. But I am grateful to have been there to show my regard and respect.

My other abiding memory of the night is the wonderful glee on the faces of the young musicians who made up the Mescaleros and were living the dream on stage with an icon. Music is live, it is about people and it is important. A good reminder to me that next Thursday I must go to the local Open Mic and applaud anyone who has the nerve to stand up and perform. I might even take my guitar…

LEFT, RIGHT, LEFT, RIGHT…BUT IT’S NOT WHAT DRIVES ME TO DISTRACTION

Seven months into the San Diego adventure and I am beginning to get comfortable with driving on the other side of the road. I refuse to be drawn into the right is wrong or left is right spiral – the jokes are very old and I simply look on the mental gymnastics involved as being like rubbing your head and patting your tummy at the same time. Obviously not something I would recommend while driving – unless it is a Bangkok or Beijing rush hour where the word ‘rush’ is a joke at the expense of the motorist.

I have driven for a long time and spent over thirty years in the UK doing thousands of miles and accumulating an undistinguished, and long expired, six points for two minor speeding offences. Both were on a Sunday before 9am with nothing on the road except me and the forces of the law. And 36mph on a 30mph dual-carriageway stretch was hardly either drag-racing or a challenge to the world land-speed record.

The officers involved were leather clad, motorcycle cops and used radar guns. Their stance, machismo and dark glasses suggested that it was a noon shoot out with a desperado in some lawless town rather than an overcast weekend morning with a slightly harassed middle-aged man in a provincial English town. But nobody is, or should be, above the law, so I paid my dues and took my three points (which is, at least, more than Arsenal have done in most matches this season).

My right hand/left hand sensibility has only let me down twice in San Diego and both times were in the first two weeks. Once as I was turning out of the drive onto the road and the second before 6am in the morning en-route to the airport. On both occasions the voice from the passenger seat said, “We drive on the right in my country, Englishman.” The tone of disbelief, scorn and reprimand was a reminder that, even after nearly 242 years, the time of coercion under the yoke of monarchical tyranny still rankles with some citizens.

What really paralyses me with fear is the rule here that allows you to turn right at a red light if there is no traffic coming along the road. It goes so far against the teaching of decades in the UK that I tentatively edge forward, pause, edge, pause, edge, until the honk of the queuing traffic behind forces me into action. I swing the wheel hastily and screech the tires while offering an apologetic wave to nobody in particular.

After turning I feel all the sensations that accompany an English person who is walking through ‘Nothing to Declare’ at customs and wondering if they accidentally packed three kilos of cocaine and a dead goat in their suitcase. I should confirm that I owe that description to an internet meme – it is so accurate as to be equally perfect for the feeling of having driven through a red light. I doubt I will ever get over my anxiety on this one.

What is even more troubling is that when the red light goes green the pedestrian crossing to the right goes green to signal that pedestrians can walk. It is totally counter-intuitive because just as you get the green light to go the pedestrians have the right of way on the road you want to take. And given the number of walking/texting Darwin award contestants you are never sure if they are about to walk or telling Aunt Lucy what they want for dinner.

Again, I edge forward, stop, try to catch the eye of the texting/dawdling pedestrian. Edge forward a little more, wave my hand at them to elicit a response, but all to no avail. And then the inevitable tooting and honking from behind as my indecision arouses the worst instincts in fellow drivers. It’s all pretty trying.

And for any Englishman of a certain age the four-way stop is an invention wholly intended to challenge our sense of fairness, civility, and goodwill to all people. This is a country where cities are largely built on a grid-system so there are lots of what people in the old country call ‘crossroads’. But there also seems to be a prohibition on traffic lights so each of the four roads has a single white line with the word ‘Stop’ on it – and people are meant to take their turn.

But it’s like the mind-games faced in a busy barbers’ shop without a booking system – was the guy with the AC-DC t-shirt here before you? And will he beat you up if you take his turn? Did the old geezer with the whippet sneak in without you seeing? Is it fair to go in front of someone who looks like they only have enough hair for a ‘pensioner’s special price’? And is the bloke with the youngster reserving space for both of them? Is that reasonable and will they want to go concurrently or consecutively?

Heaven help you if you feel that someone has taken your place in the queue because there is only so much loud tutting you can do before people wonder if you have dentures that are slipping. I have always thought that barber’s should adopt a ticket system akin to those at the delicatessen counters of busy supermarkets. Even better might be the opportunity to buy your cheese and ham at the same place as you have a hair cut – could be a world-beater for the ASDA/Sainsbury merger if my old work-mate and Sainsbury CEO Mike Coupe really wants to ‘be in the money’.

All that having been said, my engagement with every four-way stop is a little like a gentleman’s excuse me at a grand ball where I have misplaced my dance card. Imagine that my turn to go is the lady I want to dance with.  I sit with a look of longing at her beauty but few expectations about it being my turn as others assert their option to have a quick rumba, waltz or, more appropriately, American Smooth.

First is the big, bearded guy (and it IS always a man) with his cap on backwards who drives a truck the size of Texas and takes his turn, whether it’s his turn or not, at the intersection. Then comes the young buck with music blaring out of the open windows, who is on the phone and has the sense of right that only the young, rich or with military-grade hardware in the boot (or trunk to US readers) are entitled too. After that is the grey-haired, short-sighted older person who has decided that stopping is a recipe for disaster because of the state of the car’s brakes and the possibility it may never start up again.

Surely, it’s my turn next? But then there are Mom and Pop and a people-carrier full of young sprogs on their way to the Zoo and by the time they are through it’s a battle for supremacy between the Uber/Lyft (I believe they all work for both companies) driver in a hurry and the harassed US Postal Service van on an Amazon-inspired mission to deliver 56 packages over a 100-mile radius in the next half-hour.

I wave them all through and smile that peculiar English smile that reflects decades of inhibition, fortitude and, most especially, guilt for things that happened years before we were born. It’s definitely my turn next because there are no more cars. But then I face the other certainty of a drive in the sunshine in San Diego – people on foot.

A dog-walker with seven assorted dogs – some of highest pedigree, some rescue mutts of dubious extraction – all very hairy and quite literally barking mad. Then a jogger whose best 5km time is long-gone and who manages to slow down to cross the road secure in the knowledge that no California driver will assail their pedestrian rights. And, of course, a cute group of school-children with peaked caps and rucksacks who only pause for several minutes mid-crossing to apply more sun-cream and have a drink to rehydrate.

Just as the two and four legged have passed and my foot is coming off the brake I face the final, and relatively new road-challenge. Whizzing through the four-way, with the sense of entitlement known throughout the world come the cyclists on the dayglo coloured, rent by the hour bikes and close behind the motorised Bird scooters. It is like the chase scene in Mad Max Beyond Pleasure Dome but a lot slower and with no death, destruction or mutants and the certainty that no fossil fuel was harmed in making the wheels go round.

When all is said and done it’s an adventure but with music in the car, air-conditioning and time on my hands I can think of worse ways to spend time. And I quite like being polite and cautious on the road after years of hustling around the country for work and time-tight school pick-ups. As Charlie Tebbutt used to say as he drove us to new business pitches during my time running the PR division of Charles Walls, “Better to be fifteen minutes late in this world than fifty years early in the next.”

GETTING TO GRIPS WITH PATHWAYS – A THORNY SUBJECT?

After looking at the broader picture on winners and losers in HE recruitment I’ve focused on a small number of high profile university partnerships to give some texture about those with pathway providers. Diving into the detail published by universities gives some insight as to whether pathway provision is delivering a stable stream and enhancing direct recruitment through global brand-building. Comparisons against the national picture indicate whether they are doing better than the sector overall.

Detailed breakdown of pathway volumes and progression rates are usually deemed commercially confidential and are rarely matters of public record. As a proxy I have looked at overall international student enrolment for the institutions involved as one would expect a thriving pathway of any size to provide a solid underpinning for broader recruitment efforts. Where possible I have supplemented this with Quality Assurance Agency for Higher Education (QAA) or University Annual Report data (available through the BUFDG site.

The examples I have chosen show sharply different outcomes at the university level.  The underlying detail from supplementary sources suggests that the pathway is a contributing factor to those outcomes.  In a broader context some institutions have done better than average and some not as well.

While the detail is UK related there is little reason to believe that the same isn’t true of the US and I’m doing some more work on that hypothesis for a later blog.

Three Big Players and Partners
Institutions are never wholly comparable but the universities of Newcastle, Liverpool and Sheffield are all large, metropolitan, Russell Group universities with substantial global ambitions. In the Times League Table 2018 Newcastle is 26th, Liverpool is 42nd and Sheffield is 21st. Newcastle and Liverpool have partnered with INTO and Kaplan respectively since 2007. Liverpool recently extended for another 15 years while Newcastle opened a new London campus with INTO in 2015 and are also in for the long haul. Sheffield was with Kaplan but switched to Study Group from September 2015.

Information published in University Annual Reports on overall international student enrolments in the five years from 2012/13 to 2016/17 suggests that Liverpool have, to date, weathered the headwinds facing the UK better than Sheffield or Newcastle.   Source: University Annual Reports and Financial Statements 2012/13 to 2016/17

The university financial statements suggests that any changes to fees have not been sufficient to make up enrolment shortfalls. The fee income reflects the down-turn in student numbers for Sheffield and Liverpool in the 2016/17 year but also suggests weakness for Newcastle over the past two years.
Source: University Annual Reports and Financial Statements 2012/13 to 2016/17

To provide a comparative performance for the universities I have used HESA data for all international enrolments (all levels, full-time and part-time) in the 129 universities in the 2018 Times League Table. This is a measure which should include students enrolling across the whole year and should account for pathway progression from all intakes.  It usually differs from the University Annual Report enrolment figures which are generally taken from a count in December of the academic year.  I review the complexity of the broader HESA data in an earlier blog.

All the universities outperformed the average in the first two years under review. Liverpool and Sheffield achieved this between 2014/15 and 2015/16. Liverpool continued to outperform the sector from 2015/16 to 2016/17.
Source: HESA

Understanding The Pathway Performance
There is some insight into the changes at the pathways for Liverpool and Sheffield through the Quality Assurance Agency reports. For INTO Newcastle there has been no similar educational oversight although my understanding is that the changing visa situation will mean that ISI will provide oversight in the future which may lift the veil. My observations below are drawn from published material including university annual reports.

Newcastle and INTO
The University notes in its 2016/17 Annual Report that the enrolments at INTO Newcastle ‘had a disappointing year with a 7% reduction in student volumes’ which was comparable to the University’s direct recruitment decline. As a 50/50 joint venture partner the University also reports on its share of joint venture income and surplus/deficit. For completeness I have shown both the Newcastle-based and London-based operations but note that the latter has substantial undergraduate and postgraduate intakes in addition to pathways.
Source: University of Newcastle Annual Reports 2012/13 to 2016/17

The London joint venture is still in start up mode and student numbers are reported as having grown from 24 in year one to 184 full time and 20 part-time students in year two. The income and operating surplus/deficit are reported as:
Source: University of Newcastle Annual Reports 2014/15 to 2016/17

Liverpool and Kaplan
What is most striking about reviewing performance through the lens of the University Annual Reports is that it can reflect a level of engagement and shared commitment – or in some cases not. On page three of the 2016/17 Liverpool University report the Vice Chancellor reflects on the long-standing relationship, the renewal agreement for the next 15 years and the investment in new facilities for the pathway. The report notes that the partnerships with both Kaplan and Laureate International ‘are vital to the University’s international outlook and global ambitions.’

The Annual Report notes that Kaplan’s International College opened in 2007 with 146 students and has seen 6,500 students study at the College, with 20% of the institution’s international recruitment achieved via its pathways. Future investment includes construction of a new, 47,000 square foot, 13-storey college building due to open in 2019.

A key determinant of a successful pathway relationship is the extent to which the University partner embraces the strengths of the private provider and clears roadblocks to innovation and recruitment. Both parties are undermined if the University does not engage productively at both a senior and operational level. The 2016 QAA Report for Kaplan International College at Liverpool notes ‘The close working relationship with the partner university, which enables highly effective and regular processes for developing, monitoring and reviewing of programmes’.

Sheffield and Study Group
Sheffield International College was first established by Kaplan with the University in 2006. In 2010/11 it had over 1100 students and this number had ‘grown’ by 2013 despite no new programmes being introduced (QAA Reports 2012 and 2013). Over a period from March 2014 to September 2015 there was a transition to Study Group.

The November 2016 QAA Review indicates that 933 students were in the Centre and the next report in October 2017 says that ‘student numbers fell by around 12 per cent between 2015-16 and 2016-17’. On the upside it was noted that 7 per cent more students entering programmes at USIC being eligible for progression to the University. The timing of the QAA review makes it difficult to draw firm conclusions about full-year recruitment.

It’s still early days in the partnership and the whisper in the sector is that the University protected its commercial interests in the event of any performance issues – perhaps a sign that universities are becoming more commercially minded. The PIE noted in August 2017 that ‘Providence Equity Partners, which owns higher education provider Study Group, is reportedly preparing to sell the company for £700m’  so there is a lot at stake as the company manages the expectations of its large stable of partners. Interesting times as the UK itself comes under relentless market competition from Canada , Europe, Australia and the emerging destinations in Asia.

Closing Thoughts
Nobody who is looking from outside can full understand the dynamics of a relationship between University and pathway provider. Anyone who has been at the sharp end knows that personalities, department politics and academic apathy are all facts of life as is, from time to time, a revolving door of senior decision makers. An initial meeting of minds at the highest level is usually not enough for sustained success so the working relationships need to become rapidly embedded.

What is for sure is that the chances of maximising performance are vastly enhanced by realistic expectations, responsiveness to market and action on shared commitments. Universities need to see the pathway as being fundamental to their success and treat the provider as an equal partner with important skills. Providers need to be honest about what they can deliver and manage how their portfolio is balanced to meet targets and business plans.

And perhaps, given the age of the pathway model and the way the market is changing it is time to consider whether further innovation is needed. Over the years I have heard several major pathway players define their approach as ‘disruptive’ or ‘transformational’ but it is difficult to see how pathways are any different now to when they were introduced.

Notes and Corrections

Comments are always welcome and I think it is a good thing to note any corrections or amendments to the text.

30 April 2018 10.05amPDT – amendment to correct ‘Newcastle and Liverpool have partnered with Kaplan and INTO respectively..’. Correction to clarify that INTO partner with Newcastle and Kaplan partner with Liverpool.

PATHWAY, DEAD END OR TIME FOR A U-TURN?

August 2018 will be the fifth anniversary of Shorelight’s first partner, Bath Spa University in the UK, being announced with suggestions that the university would ‘see its overseas intake swell to around 2,000 students over the next four years.’. The four years would run from 2015/16 to 2018/19.

It seemed a good moment to look at the pathway market and what happens when relationships don’t  work out.  This is partly because we may be entering a period where the pathway sector has matured and circumstances make it ripe for realignment.  The stakes are high on all sides and the factors are particularly relevant to the UK and US where growth in pathways has been rapid and international student recruitment has been under substantial pressure.

As finances tighten university management is under more scrutiny and is likely to demand more in terms of targets and delivery from partners.  The consequences of a failing pathway are becoming increasingly difficult to hide as direct recruitment gets harder.  Providers have their own problems with unprecedented global pressures and ubiquitous competition.  Some may be reaching a point where optimising their portfolio is more important than simply adding or maintaining capacity.

In the UK a number of institutions have been following the University of Sheffield to see how the switch from one major private provider to another might work.  Loyalties are under pressure as university leaders who signed the deal move on and some pathway providers look to change hands after the glut of private equity investment from 2010 to 2014.  Pressure to perform has never been greater.

So, when a pathway becomes a dead-end there is every incentive for one or other party to make a U-turn.  Or, as Warren Buffett is quoted as saying, “Should you find yourself in a chronically leaking boat, energy devoted to changing vessels is likely to be a more productive than energy devoted to patching leaks.”  And it doesn’t really matter if it’s a long-term contract (where remedies for under-performance are usually written in) or time for a tender after five years.

IT HASN’T ALWAYS ENDED WELL IN THE PAST
There is, of course, precedent and although closures can be hard to trace I have listed below those that I have uncovered in my research.  New partnerships are usually heralded with a fanfare and people smiling as they shake hands on a deal done. Unsurprisingly, a veil is drawn over partnerships that end and those that are public are usually dressed in anodyne media responses.

For both universities and providers that is unfortunate.  Considering and addressing failure is a good way of learning and often more informative than the bright, shiny case studies which are so popular as sales tools.  In my time with two leading universities with private providers and as COO and CEO with two providers I saw many factors that can make or break a partnership.  These are worth sharing.

I make no comment on the reasons for the ending of the relationships noted (but have referenced reports where available). Neither do I claim that this list is exhaustive and I would be interested in any other examples.  For organisations contemplating partnerships an open and honest discussion with those who have tried and moved on is probably worth as much as hours of expensive contract development.

Study Group
i) Stirling University (Opened 2007- Closed 2013) Source: QAA

INTO
i) University of East Anglia London (2010-2014) Source: THE)                                                                         ii) University of Stirling London (Opened 2014 – Closed 2015?)                                                                                     iii) St George’s University (Opened 2012 – closed 2017 Source: St George’s University Annual Report

Oxford International
i) Canterbury Christchurch (Opened 2015 – closed 2017?)

Kaplan
i) University of Utah (Opened 2010 – Closed?) ii)University of Sheffield (Opened 2006 – Closed 2015)

Navitas
i) Western Kentucky University (Opened 2010 – Closed 2016)
ii) Edinburgh Napier (Opened 2011 – due to close 2018)

PRIVATE PATHWAYS MAY NOT BE ACCESSIBLE OR GUARANTEE SUCCESS
UK universities with the greatest decline in overall international enrolments in the past five years often have no pathway partner or are relatively late to the party. Several of the non-aligned universities here have been actively seeking providers but there is, inevitably, caution from providers about taking on institutions that do not have underlying strength.

It remains to be seen whether some of the new partnerships can materially alter the trajectory of underperforming universities.  Sector sources suggest that Oxford International and the University of Bedfordshire are parting company and the provider is not currently listing this university on its website.

Table 1 – UK Universities With Greatest Decline In International Enrolments 2012/13 to 2016/17

Source: HESA (enrolments), QAA and University/Company websites

And that brings me full circle to Bath Spa and Shorelight. HESA data (supported by the University’s Annual Report narrative) showed strong growth in international recruitment from 2012/13 to 2014/15. In the first full year of the partnership with Shorelight (2015/16) there was a weakening of growth which was followed by declining international enrolments in 2016/17.  There is some way to go for the university to reach the anticipated 2,000 by 2018/19.

Table 2 – Bath Spa University International Enrolments 2012-13 to 2016/17

Source: HESA

Perhaps more troubling is that in December 2017 the THE reported that ‘figures available on (sic) Companies House show that Bath Spa Global – an international pathway college venture set up in 2014 in partnership with US firm Shorelight Education – has lost about £1.4 million in the three years to July 2016, while its parent company Bath Spa U has lost about £736,000 over the same period.’. The 2016/17 Financial Statement from Bath Spa showed international student income and numbers declining year on year and noted that the joint venture partnership, Bath Spa Global, ‘remains fragile’.  At the time of writing I can find no mention of Bath Spa University on Shorelight’s web-site and no current reference to Shorelight on the University’s site.

Winning And Losing In Global Recruitment

A lot is written about ‘winners’ and ‘losers’ in the race for international students. Putting some edges on that brings some surprises in terms of scale and the institutions in each camp. Between 2012/13 and 2016/17 the biggest eleven gainers in the UK ‘gained’ nearly 20,000 more international students while the eleven largest losers ‘lost’ approaching 19,000 students.

The outcomes show that mid-ranking, non-metropolitan, and less well-known universities can compete at the top table.  It is also clear that being part of an exclusive clique of universities is not, on its own, enough.  Good case studies abound for anyone wanting to grow enrolments in challenging times.

These conclusions are drawn from the Higher Education Statistics Agency (HESA) data showing international (non-UK or Other European) students enrolled by institution between 2012/13 and 2016/17. It’s a public record, self-reported by universities, and is widely used so it is one way of keeping score. I reflect on some of the complexities in notes at the end of the blog (and look forward to any corrections or challenges). When I worked for universities the time honoured response from planning offices to questions about student numbers was ‘how many would you like us to have’!

To give context HESA reported non-European enrolments between 2012/13 and 2016/17 growing from 299,490 students to 307,540 with a high point of 312,010 in 2014/15 (https://www.hesa.ac.uk/data-and-analysis/sfr247/figure-8).  This is a total for all levels, years and modes of study.

WINNERS ARE NOT ALWAYS AS EXPECTED
Unsurprisingly large, well-established, metropolitan universities with strong rankings are well represented in the top eleven gainers.  I was told that when  one Russell Group university began to consider its brand management its proud response to questions about key selling points was ‘we’re big and we’re old’. For some that may still be enough but they are far from the only winners.

At number eleven, De Montfort University (DMU) has shown that clear strategic direction, strong engagement at senior levels and powerful execution can make a substantial difference. As CEO of their pathway partner, Oxford International Education Group, I saw at close hand the strong commitment to internationalisation and collaborative working. Their overall success reflects the drive of James Gardner, Pro Vice-Chancellor for International and Ben Browne, COO, under the leadership of Vice Chancellor, Prof Dominic Shellard.

Their partnership with Oxford International, established in 2013, has also played a part with integrated degrees and 94% progression rates in 2015-16 (QAA Educational Oversight, March 2017) boosting enrolments. A good lesson for any university with a private provider as partner is to be found in the strength of working relationships between Oxford International’s founder, David Brown, and former-Director of Global Sales, David Anthonisz, and senior university figures, including Gerard Moran, Director of Academic Partnerships.

Table 1 – Top Eleven Changes in International Enrolment by Headcount 2012-13 to 2016-17
Source: HESA tables 2012/13 to 2016/17 (see notes at end of blog)

BUT ABSOLUTE VOLUME IS NOT THE ONLY GAME IN TOWN
One would expect some of the biggest players to rack up the largest volume growth. But significant gains can also be made by universities with more modest starting points. The top five in terms of percentage growth over the period (with at least 2,000 international students in 2016/17) is a different way of considering potential. Table 2 has representation from England, Wales, Scotland and Northern Ireland and demonstrate that major English cities are not the be all and end all.

Table 2: Top Five By Percentage Growth of International Students – 2012/13 to 2016/17 (with total student volume over 2,000 in 2016/17)

Source: HESA tables 2012/13 to 2016/17 (see notes at end of blog)

The performance of Queen’s under the guidance of James O’Kane, Registrar and COO, and Isabel Jennings, Director of Marketing, Recruitment, Communications and Internationalisation, has been outstanding. I worked alongside them to develop an international enrolment strategy from 2011 to early 2013 and again as COO at pathway partner, INTO, in 2015. There were significant challenges to overcome in terms of location, reputation, data, programs and processes but these results show the potential for a focused, well-executed, long-term strategy to pay dividends.

This chart does not include some smaller institutions with growth stories. Falmouth University grew from 125 to 280 and the University of the West of Scotland by a startling 164.5% (405 to 1055) over the period. Cumbria, Newman, York St John, University of the Arts London, Birmingham City, London South Bank, Westminster, and Brighton – all ranked below 100 in the 2018 Times league table – have also added students over the five years. Each will have a different strategy but under tough competitive conditions every additional student reflects thought, effort and delivery.

FOR EVERY RAY OF SUNSHINE A DROP OF RAIN MUST FALL
The universities that have seen their enrolments decline by the greatest percentage lost 18,875 students. Some have had specific difficulties, such as visa challenges. Most are in the lower half of most league tables.

It is possible that the closing gap between the fee value of an international student and a home/EU student may have encouraged some universities to rebalance their community. But it is difficult to believe that many of these institutions set out to lose international enrolments to this level.

Table 3 – Eleven Largest Negative Changes In International Enrolment by Headcount 2012-13 to 2016-17

Source: HESA tables 2012/13 to 2016/17 (see notes at end of blog)

The most surprising is Nottingham University which has a well-deserved recognition for its international reputation and reach. Its Annual Reports for the period suggest a much smaller decline in international students from 6887 in 2012/13 to 6809 in 2015/16. The purpose of this blog is to reflect the data as reported through HESA but changes in reporting may have contributed to the overall scale of the decline.

Nottingham’s 2017 annual report also notes, ‘The University plans for a significant expansion of international recruitment, underpinned by the international foundation year, have been re-assessed and deliverable yet challenging targets have been agreed.’ Kaplan have been selected to support them.

In percentage terms Chart 4 notes those in the top 30 in the Times League Table 2018 that appear to have gone backwards over the period.

Table 4 – Universities in Times Top 30 Showing Volume Declines from 2012/13 to 2016/17

Source: HESA tables 2012/13 to 2016/17 (see notes at end of blog)

What this can mean for a university is illustrated by Table 5 showing income from international student fees over the period for three of these universities.  While East Anglia’s and Essex’s declining income in 2016/17 is not calamitous it results from a declining student body and stagnation/low growth in fee levels. The University of Dundee has, from a lower base, been able to implement significant tuition fee increases.

Table 5 – International Student Fee Income (£000s) 2012/13 to 2016/17Source: University Financial Statements 2012/13 to 2016/17

THERE IS POTENTIAL FOR ‘THE DISCONTENTED’
Large institutions with strong rankings and good locations undoubtedly have some advantages in attracting international students. But less-well known, geographically challenged universities are achieving significant growth by adopting aggressive, well-planned and brilliantly executed strategies. Equally, it is true that even being well placed in the league tables, a big player with an established reputation, or part of the Russell Group ‘club’ does not guarantee growth.

I have long held the view that, as Oscar Wilde commented, ‘the world belongs to the discontented’. The challenge for ambitious universities is to maintain a sense of productive agitation for improvement in their approach to international recruitment. Constant attention to every facet of the pipeline is critical in a competitive environment as is a data-led approach and careful targeting of potential students with relevant programs of study.

NOTES
1. ‘HESA student figures include anyone enrolled for more than two weeks on a higher education (HE) course that is primarily based in the UK, unless they are an incoming exchange student, on sabbatical, writing-up or dormant.’ More detail at https://www.hesa.ac.uk/data-and-analysis/students/whos-in-he
2.Individual HESA tables from 2012/13 to 2016/17 were used to compile data in a time series for all universities in the 2018 Times league table. Totals and percentage gains or losses were calculated from this.
3.HESA tables round data which leads to occasional abnormalities in totals but these are minor in context.
4. The largest institutions in the HESA tables not featuring in the 2018 Times league table are University of Wolverhampton, Cranfield and London Business School – these accounted for 3085 students in 2016/17.
4. This blog reflects the HESA tables as published. It is recognised that reporting errors or changes in reporting conventions may have occurred.
5. The numbers shown in University annual reports usually differ from the HESA data. There are a number of reasons, including timing of any ‘snapshot’ used for University purposes.

An Englishman Abroad Meets the Blacktree Barberia

A few months into my San Diego life I faced the inevitable. It was time to get a haircut and I was not about to travel 5,000 miles back to the UK for it. It was with a heavy heart that I realised I would have to find a new barber.

I remember my first ‘man’s’ haircut with mixed emotions – misery and shock. My father took me to the airforce barber in Germany and I was seduced by the term ‘crew-cut’. Back at the house there were tears – both mine and my mother’s. I spent the next few weeks being called ‘bog-brush’ at school as it grew back in an erratic and spiky mess.

But the experience taught me two things. Don’t cry in the barber’s chair – no matter how bad it looks at the time – it is not manly and you might end up with only half the head done. And also that my hair always grows back. I thank my paternal grandfather for the head of healthy, thickness that keeps my scalp warm and has never failed to sprout like a desert after the rain.

Since I was able to select my own barber I always chose one where there were no appointments and where conversation was kept to a minimum. English men of a certain age do not use the word hairdresser for someone whose skills with scissors, razor and comb are bought by the half hour. We pay for a formal ‘good morning’, a brief confirmation that ‘two up the back and sides and a short scissor cut on top’ is required and then absolute silence until the ordeal is over. Nobody said it was meant to be fun.

And once I find a barber who suits there is a shared bond of loyalty which is almost tribal. Fifteen years to the same shop in Leeds. Then several to my first in Norfolk until he had the nerve to retire at the age of 78 because he couldn’t stand up all day any more. My second in Norwich, opened at 6.30am on a Saturday for the market stall traders. I got to know him so well that I was in by 7am, out by 7.20am and would say as I left the shop ‘have a good day’.

I searched hard for a barber who matched up to these peerless standards. It’s always a bit of trial and error but I was pretty fazed by the Mexican lady who chatted away in Spanish throughout the process and said at the end, “You look so handsome”. I will be the judge of that Madam, were the words that formed in my head, but as I don’t speak Spanish I simply did what any English person would do and said ‘sorry’.

Yelp kept pointing me towards Thee Inglorious Blacktree Barberia. Five stars on all reviews to date but reviewers kept using words like ‘cool’ and saying that they were ‘stoked’. And then there was the name – I have always been slightly skittish about anything not called ‘Gentleman’s Barber Shop’. The fads for names like ‘Curl Up and Dye’, ‘Da Do, Do, Do’, and ‘Scissor Sisters’ – the last two might be song lyrics or groups for all I know – have passed me by.

I walked past the Barberia seven times and could not bring myself to cross the threshold. I was quite taken with the sign outside which read ‘If we can’t make you look good…..you’re ugly’. But it all looked so alien to me that I did not feel I had permission to enter.

Finally, I did the unthinkable and phoned to book an appointment. It was with great relief that I ended the call after three rings when nobody answered. But then my phone buzzed with a message – they had the audacity to want to know if I wanted an appointment. I had never spoken more than ten words at a time to a barber for the last forty years and here was one engaging with me electronically.

With my hair down over my collar I had little choice. Partly because one of my father’s favourite jokes when I was a teenager and grew my hair long was to stand next to me and, in his best parade ground voice, say, “Am I hurting you son?”. After a brief pause for hilarious, comic effect, he would continue, “I should be. I’m standing on your hair. GET IT CUT.”

Barberia is unlike any place I have ever had my hair cut before. When I walk in they ask me if I want a beer, a shot or a water. Even more startling is that they cut your hair with the chair facing away from the mirror. It’s feels strangely dangerous and exciting. Not that I would have ever stopped a barber mid-cut, even if he was scalping me. It’s just that I have become very used to seeing myself shorn whilst avoiding all eye contact with the person doing the shearing.

Instead we all watch a TV that is tuned to some free to air channel. This tends to mean cheap, repetitive programming. First time round I saw a programme about the San Diego state prison with no uplifting endings. And I found myself exchanging social commentary about the differences between the UK and the US with the ensemble of barbers and clients. Last time it was a programme about sharks with sub-titles.

And the sub-titles were necessary because from the start to the last the sound system played AC/DC so loud that my ears might have bled. All the while my barber was trying to persuade me to have my nose and ears waxed. I suspect he was trying to tell me that after a certain age that was necessary to become handsome. And he had a way of talking that cut through Angus Young, Brian Johnson, Bon Scott et al doing their very best to bring on premature deafness.

Eventually you do get turned around to face the mirror and see what has been done. It is a magnificent bit of theatre which is done with panache and pride. And I have to say that on every occasion so far it has been the best haircut I have ever had. So much so that I have even taken the advice to have ‘a little product’ in my hair. Another first for me as I adjust to the new world.